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Kurt Solland on the JBL Spot
Just
like James, I like to work with my hands. There are many high tech
developmental tools that I use to create products; however I prefer
to connect with my products by literally feeling them. By touching
these products, I can put more of my soul into designing them while
giving the customer a better product.
My latest speaker design, JBL Spot utilized customizable covers or "Wrappers" (a pun on words) for customer personalization. For the first time ever, a home speaker system can be changed to fit within your interior, mood or style. The categories we are starting out with include: Tattoo, Graffiti, Flora and Texture.
When I thought of the person to design the Tattoo category, I wanted to find an artist that would design with a soul, who was also authentic. The first place I researched was Tahiti, partly because my relative (Eddie Lund) was a big part of Tahitian music, making around 500 albums on the Tahitian islands. So as a young kid, I was immersed in that culture. To research designs, I Googled 'Tahitian tattoos' and found some amazing designs by James Samuela. After learning about his past as well as his lineage, he was perfect for the task. Not only are James' designs beautiful and soulful, they look great printed on JBL Spot!
Kurt
Solland
Vice President of Design
Harman Multimedia
James Samuela Talks About Tattoos, Music & JBL Spot
I
thought it was really cool when Kurt contacted me. The fact is,
I love all kinds of music and actually have JBL speakers in my tattoo
fare at the InterContinental Resort. The beauty of this project
is that music and tattoo are two different art forms that transcend
cultural boundaries. I’ve tattooed people from every continent
around the globe and while the symbolism is uniquely Tahitian, there
is something in it that appeals to people from all walks of life.
Just as all my tattoos are personalized, I think it’s great
that JBL will now offer people the opportunity to personalize their
Spot speakers.
James Samuela
Owner & Tattoo Artist
Moorea Tattoo
Where to Find the JBL Spot
